Important
Note about the Exchange Rates Please note that, while the exchange rate roughly governs the ratio between publisher revenue and the amount of virtual currency credited to end-users, this exchange rate is not exact in aggregate. In other words, you cannot simply look at daily publisher revenue versus the amount of virtual currency credited to users during a given timeframe, divide, and come out with exactly the exchange rate. There are several reasons for this: 1. Payment gateway transactions work differently from
offers Transactions via payment gateways (such as Paypal, SpareChange, Amazon Payments, PayByCash, Zong, MobillCash, Paymo, etc) are handled at a gross amount level, as there is a different cost structure involved. The payment providers each have different fees, which are deducted from the gross amount the user paid (in the case of some payment methods, such as for example the mobile payments providers, these fees can be substantial as a percent of the total pricepoint). Then, to cover the costs associated with chargebacks, fraud, and customer service, an additional percentage is withheld. Despite these various fees which govern publisher revenue received, the amount of virtual currency that end-users receive for a payment gateway transaction is calculated off the gross amount of the pricepoint they selected. 2. Optimization cases / overrides and acceleration As part of Tapjoyl’s optimization algorithms for publisher revenue maximization, we may selectively adjust the amount of virtual currency a user can receive for certain offers, using our “k-factor override.” In addition, we may selectively offer users some amount of extra virtual currency for high-value pricepoints on payment gateway transactions (for example, we could offer some extra virtual currency for the $100 pricepoint on a Paypal transaction). These types of optimizations, again, can have the effect of deviating from the global exchange rate, in the name of revenue maximization. 3. Customer service
One unfortunate reality of the complexity of CPA advertising on the Internet is that not all transactions track and report accurately 100% of the time. There are in fact a number of reasons beyond our control why customers may not receive credit for a given transaction, and approximately 5-10% of the time, offer completion reporting from advertisers can fail due to one of the following reasons:
In some cases, some offers can report with a
time delay (which can be several days); in others, a transaction might not
report at all. In these cases, when a customer does not automatically receive
credit for an offer transaction, we still support their user experience with our
24x7 global customer support staff: if a customer can provide valid proof of
completion or otherwise satisfying the requirements of an offer (for example,
by providing an email confirmation), then we will credit them their virtual
currency. We will do this even if the advertiser has not paid us or the
publisher for the transaction, in the name of providing a good end-user
experience. |
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Exchange Rate |